We live in an era, which dominates social media on our lives. The number of users over Facebook is reaching close to one billion, while the other platforms like Twitter and Google Plus too are gearing up with whopping amount of users all across the world. Considering this, people and groups are seen exploiting the same and politicians are no exception. The US election witnessed one of the best uses of sites like Facebook and Twitter by President Obama wherein he has more than 27 million likes and 17 million followers over these sites respectively. In a sense, social media can help the politicians in many ways, let’s check some of the best ways it empowers the politicians and the political parties.
Reach out worldwide:
The social media is available and accessible in almost every country, which simply makes the politicians reach out to a wide range of users from all over the nation. At the same time using these platforms also help them to get support even from outside their constituencies, which helps them a lot in the election results.
Cost effective political campaigns:
Organizing rallies and political campaigns is a very daunting and money consuming experience, however, the same thing can be carried out for free or even at low prices. The only investment the politicians require is time and efforts in launching the right political campaign over these sites. The more efforts and time you invest over these sites the more popularity you are supposed to gain. The tweets, statues updates and even videos over sites like YouTube too can make the difference and give far better viral result than you get via the TV ads. That’s the power of social media.
Connect with the grassroots:
In politics, connecting to the grassroots matters a lot. You cannot sustain and prosper without getting the support from the grassroots. Luckily people from this level are present the most, which helps the politicians to connect very nicely. You can find a number of apps and tools, which can connect with your audience and thus help you prosper in political circles.
Build your trust:
Trust is something really important when it comes to political domain as people will not vote the politician who fails to have the trust in the society. Social media is perhaps the most incredible platform to build trust of anyone aspiring to try his or her luck in politics. Posting your genuine pictures of your activism and entering tangible tweets can build your brand and trustworthiness in the society over sites like Facebook and Twitter. The more you as a politicians are able to interact with the users or your followers the more connectivity you can have with them, which eventually build up a good trust among you and the people.
Social media not only helps you in building up your brand in political domain but at the same time helps in raising funds for your party and for your political career through donations. All you need to do is to add the donation button, which can help your supporters and followers to donate money. But to reach at this level, you are bound to put loads of efforts, time and commitment then only you can reap this benefit from it.