Backlink is an important term in the context of Search Engine Optimization. Nowadays backlinks are very important as they are now regarded as the main building block of SEO. In simple terms, backlinks are links that are directed towards the website. The number of backlinks gives a fair indication of the importance or popularity of a website. Search engines like Google give huge credit to websites which boasts of good backlinks and these websites are considered to be more relevant than others in a search query. The importance of backlinks is increasing day by day and we will discuss why backlinks are good for your website.
1) Improves the search engine rankings
As soon as a website is created, it has zero backlinks and hence is not captured by any of the search engines. But if you are building your backlinks consistently for a couple of months at least then there is a huge possibility that your site will be indexed by the search engines which in turn will improve the rankings of your website. If you want to improve upon your rankings then you must make an effort to try and get as many quality backlinks as possible.
2) Backlinks generates traffic
If you are lucky enough to get a backlinks from a site which has thousands of visitors per day then some of them will get redirected towards your website. Always remember that if your website is seen in the first page of Google or any other reputed search engine then you will get much better traffic as compared to hat you will get if your website comes up in the second or third page of a search engine. If you are having quality links then you can be in the first page of Google search results and hence be in a better position to generate good traffic.
3) Be an authority in the niche area
Another advantage of quality backlinks is that it increases the popularity of website in the niche area. The webmasters will prefer to link with your website as you are an established name in your domain. In other words, it means that you can network with people from similar fields and this expands your public relations. If your website is on cancer medicine then your website can be the authority of that particular domain area.
4) Helps to generate sales
The increase in traffic in your website will surely result in more sales generation and addition of new prospective customers. This is where the importance of quality backlinks increases manifold. You must try different proven methods to get quality backlinks as this alone ensures better sales and more customers for the website.
5) You can even sell advertising
As soon as your website reaches a high rank and the amount of traffic also increases, you will start getting good offers from owners of different websites. This can be in the form of a banner or a link. The banner is mainly useful in the promotion of business while a link will redirect the customers to your website which will further increase the rankings of your site.
The importance of quality backlinks for a website cannot be undermined at all. If you want to enjoy a higher page rank for your website or hope to have a huge amount of traffic then quality backlinks should form an integral part of your plan. So you must channelize all your efforts in getting good backlinks.